You must have heard, “EVOLUTION IS THE ONLY CONSTANT“. With the changing time and the hype social media platforms have gained, we have come across a lot of new words which have been the courtesy of social media. Terms which were once famous as Fb, sponsor, message, wall, facebook-ers, sarcasm etc. have now changed to IG, collaborations, DM, feed, Instagrammers and obviously, Mad Over Marketing. However, there is one such word which came to forefront through Facebook but is still trending. Even during the Instagram period. The word is INFLUENCERS. Yes, we are talking about Instagram Influencers.
If you are in your 20’s or early 30s, Influencers must have been a common term even in your teens. But who are influencers? And why has the word not gone through an evolution? Influencers are basically people who are present on such social media platform and have amassed traffic on their personal profile. They do so either by posting static content or very interesting; engaging pictures and videos. They are called so because it is assumed and understood that they have a certain influence on the people who view and follow their profiles. Now that all of us know what influencers mean, let us discuss why the term has not changed over the years and why it is high time that it must change now.
Over all these years the business model of brands and influencers has remained the same throughout. Brands willingly pay or provide exclusive invites in search for influencers. In return they expect them to promote the brand on their personal pages. This helps the brand to increase their organic reach, gaining some visits and eventually followers on social media platforms. This seems like a convenient business model. However, there is a big loophole to it and one which has been discussed upon very less. Let us first highlight it and then further discuss it in detail.
If internet is a car , online traffic is the fuel. If internet is a pandemic, online traffic is the Covid-19, if internet is Narendra Modi, online traffic is Amit Shah. Basically, it is the online traffic which drives the entire and yes I repeat it, ENTIRE INTERNET.
Now that was just a fact. But how is that a loophole, we are not done yet.
Just imagine you have the entire fuel of this world. Uh, oh too much? Right! Okay let’s say you have an enormously big chunk of fuel. I mean a lot more when compared to what the masses generally have. Now a big car owner asks for your fuel in return for some avaerage price for it. Whereas on the other hand, you are small car owner and this enormous quantity of fuel seems waste. The second option for you is not to sell the fuel but use it. Not selling it means you can drive your car for ages. And who knows this saving an help you grow enough to buy a big car? However, the second option will definitely take more time compared to the first one. Let us give you a choice, which option will you choose?
If you have chosen the first option you are very much welcome to skip reading this article any further and continue on your merry journey. But if you have chosen the second option, let us tell you my friend, you have an entrepreneur within yourself. Nearly 90% of all the present influencers have the tendency of choosing the first option. They are happy and satisfied with the peanuts the big brands have to offer them for the fuel (online traffic), these influencers provide. Having said that, let us see how we can actually combat and overcome this vicious cycle that every influencer is stuck in.
Having online traffic is the most one can ask for in the present time. Data has become the biggest asset anybody can hold and if someone is as powerful as to affect the data preference of an individual, he/she has the value of gold. That is exactly what influencers are doing. However, they are just not realizing their worth. If influencers realise their true worth and act upon it, they will not have to wait for brands. In fact, they will surely build a brand around themselves.
Now, comes the big question, WHO IS AN INFLUENEUR? An Influeneur is an advanced influencer. An Influeneur doesn’t wait for brands to approach him or her for paid collaborations. He/ She knows his/her true worth and understands the nuts and bolts of internet. Proactively, an Influeneur builds his/her ubiquitous online presence. Brands love Influeneur because he/she has a lot to offer to the brands than the influencers do.
Moreover, an Influeneur is always at Higher probability of getting the blue tick verification on Instagram as compared to an average influencer because of an authentic and improve online presence. We know what you must be wondering now. How to be an INFLUENEUR? If you are already an influencer and want to earn more, avail more “paid collaborations” and receive the blue tick, it is right now that you should escalate yourself from being ‘just an influencer’ to an Influeneur. And if you don’t have the online traffic with you right now, please don’t trace the wrong footsteps, ending up being ‘just an influencer’.
The time you invest and the effort you take in gaining the online traffic is very crucial, especially, when you have just got in touch with the Influeneur team and you require the right mentorship. At Influeneur, we will not only help you get more brands collaborations (paid, obviously) but also create a brand around yourself.
With the traffic you have on your personal page, you need to understand that you are a gold mine. You are already a countrymile ahead of the brands. Hustle your way out to reach beyond infinity. Being an Influeneur is not easy. But with our constant 24*7 support, we will make your journey to glory a memorable one! We would like to end with the phrase which we quote the most often.